Grab Propsect’s Attention – Grab The Prospects Attention In 60 Seconds
As a sales professional or business owner, youre always selling yourself or your product. Whether youre attending a networking event or trade show, you only have a few seconds to introduce yourself and grab the prospects attention. Do you remember how you introduced yourself to a prospect at the last networking event you attended? The prospect probably asked you, What do you do? You probably said something like this:
* I am a graphic designer and I design marketing materials.
* I am an account executive and I sell advertising space in magazines.
Now, these are typical responses that describe what you do. Theres nothing unique about these statements that sets you apart from the competition. If you want your prospects to sit up and listen, create a message that grabs their attention in the first 60 seconds. Creating a compelling sales message that addresses your prospects needs is both an opportunity to promote your services and a way to separate yourself from the rest. It will make the prospect want to know more about you.
Your selling statement must be vivid,...