One of the lessons that eBay has learned in recent years is that content is king. To be honest, until recently even eBay themselves admitted that the site lacked content. In other words, the site did not have much in the way of useful information; it was purely a place to buy products or services.
Some of the most recent developments to encourage user-provided content were: eBay Wiki, eBay Reviews and Guides and eBay Blogs. By eBay’s own admission the aim of these sections is to build valuable content that will encourage users to come back to the site more frequently, as well as to influence the search engines in a positive way to increase the visibility of the site overall.
These features have been largely ignored by most eBay users, but they present a powerful opportunity for the switched on seller (that’s you). How so? In return for providing content to these sections of the site, eBay promises a nice payback. It’s a you scratch my back and I’ll scratch yours’ kind of arrangement.
The opportunity that exists in eBay Reviews and Guides is great because it’s a flexible and open format.
According to eBay’s...
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