Graphic Artists – Who Needs One When You Can Do It Yourself Online?
Image is everything! Think about it. How many times have you made a judgment about a company based on the quality of the junk mail that you have been sent?
Other people make similar judgements, too. Businesses cannot afford to be thought of as cheapskate in their marketing.
You know that most of your mail goes straight in the trash, and it may grieve you to spend four times the amount, just for it to be thrown away.
Think of it this way. Every communication you send is an advertisement for your business. You have a marketing budget. Think of the design of your logo and company stationery as marketing, as an investment in the future of your business.
It is possible to design a logo yourself using free or very low cost software, you can even design a logo online, but the results are immediately and obviously amateurish. A company website must be immediately recognizable with the company logo, colors and other graphic elements.
It is far better to pay the price and have a professional job done. Your company image is a vital part of your marketing and if the company...