What does it mean to be a mystery shopper? It is quite simple – a person is paid to visit local stores and evaluate the kind of service they get. They enter the store and acts like an ordinary customer, just to keep the identity of mystery shopper a secret. A mystery shopper evaluates different aspects of the service while they are in the store.
Mystery shoppers provide businesses with more information through the use of questionnaires and detailed narratives. These questionnaires provide businesses with an unbiased opinion of how they are perceived by the customer.
Mystery shoppers relieve the owner of this added responsibility. Business owners who are presently using these kind of services are now getting a more realistic picture of how their customers perceive their company.
The mystery shopper company work with their clients to establish mechanisms to measure and improve the levels of service. The information from a mystery shopper is reported to the management of the clients and they use it to evaluate and improve their customer service. Ultimately the purpose of mystery shoppers is to help businesses increase sales.
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