Guide to Google Adwords

| Total Words: 455

Google had established its supremacy amongst the ranks of search engines being the most preferred and most popular search engine on the web. I remember the instance when the son of a friend of mine refused to accept the information we gave him about Christmas, until he was convinced that the content had indeed been pulled off Google. In 2000, as Google won the race over the other search engine it was also involved in creating a program that would catapult its position as a viable advertising medium and generate more revenue. The initial advertising model that Google had developed was primarily for the use of big companies however, it later also developed the Google Adwords program which offers beneficial results to all companies, big and small.

Googles Adwords is a keyword targeted advertising program. The original Google Adwords program was discontinued because its basic idea was to pay per impression which did not guarantee traffic to the advertiser and was not so popular. With the overhauling that the Google Adwords received in 2002 changed all of that. Googles Adwords is advertising model that works on the principle of pay per click advertising. It is...

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