I love this time of year! The seasonal music, the lights, manger scenes, and the silly ads on television. No, I am not talking about ads pitching products to put in your stocking or to set under your Christmas tree. Instead, what I like is all the car ads cleverly designed to get you to leave the mall and hit dealer showrooms. There is a lot more then meets the eye when a car ad makes its appearance during the holiday season. It isnt all ho, ho, ho either! Read on and I will tell you what it is all about.
Happy Honda Days! Yes, playing on the Happy Holidays theme the group of five or six carolers singing Honda songs are doing what they can do to get you to buy a new Honda. So, why this pitch and why this time of year? For two reasons: consumers are buying Christmas presents, so purchasing a new car is nowhere near the top of anyones priorities, and Toyota. Toyota?! Yes, that is right. Toyota and Honda are once again battling for the top spot for the best selling car in America. Long ceded by American automakers who sell more trucks than cars, the Honda Accord and Toyota Camry are the two top selling cars. Guess what? December 31st marks the final day that cars sold can...
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