Has Your Web Site Changed Your Business?

Yes, you should ask yourself this question. Has my Web site changed my business? Does your Web site help your business differentiate your business from your competition?

You cant expect to differentiate your business from you business by using clich statements such as “We provide superior customer service”, or that, “We have the experience to get the job done right.” Such statements are ineffective because they have been used over-and-over by every one in business. People are simply tuning out such claims. How do you feel when you see a business make such claims? Does it convince you that you are dealing with a better business?

If you fail to differentiate your business, you can only compete on price. There are no winners in price wars. Without differentiating your business from the competition, your product or service can be quickly commoditized.

You have to remember that your customer doesnt care about your company. Your customer is only concerned, and rightfully so, about how they can benefit from hiring your company or buying from you. Your Web site should not be so much about you, but about your customers. You should be able to...