Have you got the online X factor? Does your website have buzz?
What makes a site buzzworthy? Its hard to quantify, but its safe to say that a combination of: –
eye catching design
dynamic page layout
clear navigation
audio clips
news boxes
free give-aways or bonuses
regularly updated pages
quotes and recommendations
as well as great copy, all go together to create a site with the X factor. If your site has buzz, not only will your visitors stay around long enough to find out what youre offering them, but they will tell others about you too, and this builds your traffic, so you get noticed and it puts you in a great position to get ahead, as well as bringing you an important return on your investment.
Websites that have the greatest marketing successes are buzzworthy, they have that almost indefinable X factor. How do you get the X factor?
Well, buzzworthiness is a bit intangible, but you recognise it sure enough when you see it. A website with the buzz stands out, it makes you feel that the content is written with you in mind and most important of all; it makes you stay and...
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