Hear that knocking? Thats SEO with business at your door
What have you Googled lately? Ask anyone that question 10 years ago, and you would have gotten a strange look. But now, Googling is a part of life. When we need something, increasingly, we search for it on the Internet.
From a branding perspective, Google has much in common with the Kleenexs, Xeroxs and Rollerblades of the world. Its a brand name that has become the name for a categorya far cry from the time, not that long ago, when only the urban hipsters with Tony the Tiger shirts knew what Google was.
The Yellow Pages may not be gone, but their star is fading quickly as more and more people turn to Google (or other search engines) when they need to find a product or service. Why? Better, more complete and up-to-date information. No contest. When someone looks up a company in the phonebook, they get their address, phone number and maybe some flashy ad graphics; depending on how much money they spent on the ad. On a Google search, they get a link to the companys website, where you can find as much information on a company and its offerings as you need.
For things like books, tickets and music,...
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