Hey Contractors, These Marketing Systems Will Create A Flood Of Great Leads
In a previous article, I introduced you to the six systems that control the fate of your construction business. To refresh your memory, they were:
1. Marketing
2. Sales
3. Staffing
4. Planning
5. Tracking
6. Financial Control
In this article, I am going to expand on the seven components that should come together to form your marketing system. Do you remember that the sole purpose of your marketing system is to generate a flood of qualified sales leads?
Whether you cash in on those leads is a sales issue. Do not expect your marketing system to close sales and ring the cash register. Do not expect your estimator to do that either, that’s not his job nor is he well suited for selling.
To generate the volume of quality leads your business needs to achieve your sales goals, you need marketing systems for:
1. Generating leads from new customers To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
2. Generating leads from existing customers
3. Prodding referrals from existing customers.
4. Collecting testimonials.
5. Building relationship with your customers
