Some secrets are hidden in plain view. There is no conspiracy involved, except perhaps a “conspiracy of interests.” Whatever the reason, this is knowledge that most people don’t have that can make your life richer. Here are five examples.
Why Rich People Buy Used Cars
In researching The Millionaire Next Door, Thomas J. Stanley and William D. Danko found that 40% of millionaires buy used cars. What do they know that you don’t? They understand that a car still has most of it’s useful life ahead when it is three years old, but it cost only half as much as when it is new. Of course, they are buying used Mercedes, not Ford Escorts, but the principle is the same.
The Secret Of Draft Beer
In blind taste tests, draft beer consistently tastes better to people than the bottled version of the same beers. People like the bottle in front of them as a matter of identity (“I’m a Bud man”), or so they don’t appear cheap. If you don’t feel that your brand of beer is important to who you are, and you don’t measure your worth by others opinions, why not drink the better beer for less?