Hiring a Web Design Firm vs. Freelance Designer

| Total Words: 368

A web site is more than just a tool for business. It’s part of your “brand” image, your storefront and a measure of your professionalism. A good web site is navigable, provides easy access to goods, services or information and effectively serves the purposes of it’s owner or owners. As you might imagine, developing sites that meet these criteria is no easy task. While there are thousands of freelance web designers available to choose from, few of them have the experience and skill necessary to tailor a site to fit an individuals specific needs.

Many business owners simply use price as a comparison point, which somewhat favors freelance individuals. Those who are savvy enough to ask for a portfolio of multiple sites, however, usually decide to go with a firm after doing so. It’s important to understand that the development of one or two sites is little indication of the ability to know and be able to construct a site that is beneficial for your business.

The benefit of going with a firm as opposed to a freelance individual is simple. Firms usually have specialists who work on the a particular part of your web site. The person creating...

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