Luminox watches are known by the self-powered illumination system that is unique to them, and guaranteed to last for at least ten years. In order to incorporate this facility, Luminox watches undergo additional manufacturing steps that no other watches in the world do. The history of Luminox is closely tied to this unique feature of its watches.
Richard Timbo and Barry Cohen, two business acquaintances who knew each other through their career as sales representatives, were looking for creating a market through branded products or proprietary technology that would place a barrier on competition. They found the Swiss company RMBG, which had a unique illumination technology, and suggested that this technology be incorporated into Swiss watches, and obtained exclusive rights for the use of the technology in Northern America.
The new design watches, which were initially marketed under the brand name of the Swiss company, was soon re-christened Luminox, a name highly suggestive of its unique illumination capabilities that had been derived from the Latin roots Lumi, meaning light, and nox meaning night.
The unknown brand of watches was still struggling to make a...