We are part of a very busy society. Just look at any job ad. “Multitasking” is not merely a desirable extra in an employee; for many employers it’s a prerequisite. Next day delivery, ATMs, microwave ovens and TiVO help us to speed up certain things in life so we can move on to the next task. There always seems to be something to do. Boredom seems like a relic from a time period long gone.
But while automation and faster service have improved many facets of our lives, some things just cannot be rushed. Things like building relationships, cooking a decent pot roast or establishing an online business. Yes, establishing an online business cannot be rushed! It seems strange that when building a business online, you really need to slow down, since everything about the internet seems to be centered on speed. One of the main things that turn people off of starting their own online business is distraction. People try to take what works for them in the “real world,” rushing from one task to the next, and of course, expecting the results to happen just as quickly.
No one would expect a traditional business to turn a profit in the first few...
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