Holiday Sales Techniques: 4 Tips For A Greener Christmas

| Total Words: 499

To make the most of the holiday selling season on eBay, you need to understand the current eBay marketplace. Market research can help you figure out everything from the best time of day to sell an item to the best auction title keywords, the best starting price, and the best listing duration, so you can pull in the highest possible profits.

EBay offers some free, as well as paid, tools to help with that research. And companies that buy eBays licensed data, like Terapeak, HammerTap, and mPire, offer even more advanced capabilities, detailed data, and in-depth analysis.

4 Seasonal Strategies

Uncovering the best sales approach for your auctions is key to having a profitable holiday season. According to Dave Frey, market research has revealed several strategies every eBay seller should be incorporating:

Around the holidays, every item has a specific day where sales drop off dramatically; these dates tend to remain consistent from year to year. As that date approaches, the demand decreases. Advises Frey, Its important to research your products last selling day and time your auctions accordingly, so you dont have leftover inventory once those sales begin...

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