Holidays In Malta Get Media Boost

| Total Words: 627

After some years of a declining tourist market, the Mediterranean island of Malta is seeing a revival in her fortunes as a mainstream tourist destination.

The prospects for the island have improved dramatically over the last year. At one point in 2006 there was speculation that a major British tour operator was considering taking the holiday island out of its brochures, but this year, having stared at the possibility of slipping to a niche travel destination, Malta is enjoying an upswing in visitor numbers.

The danger of slipping to a niche travel status, and the subsequent economic consequences for the Malta tourist industry, is thought to be part of the reason why the island was galvanised into finally accepting low cost flights from her main UK and Irish markets, with Ryanair starting flights from London in November last year, and this March from Dublin.

In addition to the new Ryanair services, the island’s own airline, Air Malta, has run a successful campaign of its own for cheap Malta flight deals, and from May launched a new route from Liverpool to Malta. Further visitors are expected from Spain and Germany, following agreements with airlines to...

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