Financial transactions are as much about building relationships as they are spending money, so I have to admit, I do get a little peeved when I spend money and then feel disrespected by the company I’ve paid.
We used to buy our food from the local superstore. We’d spend on average around 4500 a year there.
I’ve shopped with this superstore for my entire adult life and therefore spent in the region of 76500 on their premises.
But then I noticed their quality had dropped. The apples in the store were bruised. The tins were badly dented each week. The tortilla wraps had begun sticking together, the pitta bread had wholes in it and they had begun to have items they used to have in stock, regularly out of stock.
So I wrote to the local branch. Three weeks later, when they hadn’t replied I wrote to their Head Office. Funnily enough, they didn’t reply either. So I assumed that perhaps ignoring customer’s complaints was now company policy. I also noticed that nothing had improved in the store.
I suppose my 4500 a year is quite small compared to their annual profit of 2.65 billion. And I suppose losing my custom...