Honda’s Great Gas Mileage Blunder

| Total Words: 417

From its inception, Honda Motor Co. has been more concerned with fuel economy and emissions than any other manufacturer. This has been evident since Honda entered Americas automobile market in 1971 with the “n600.” This was a 2-cylinder car that easily achieved 45 miles-per-gallon. They have repeatedly had at least one model of automobile, per generation that has superior gas mileage. These range from the CVCC, the CRX HF, the Civic VX, and most recently the Insight Hybrid.

In the last decade, however, Honda appears to have departed its small car and gas mileage roots in search of bigger profits. The change coincides with the death of Soichiro Honda, the founder of Honda Automotive. When Soichiro Honda died in 1991, an observable change in Hondas business model and priorities surfaced.

With the change of priorities, the economical cars by which Honda was known vanished, only to be replaced by giant trucks, vans, SVUs, and luxury cars that would make our grandparents jealous. The company that was once known for making those little cars became the company that made those big cars. The new Honda appeared to be in direction opposition of what the old Honda...

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