Every day, everywhere, a woman is making a difference in her community and adding beauty to the world around her through her words and deeds.
These actions define her because she knows that the simple act of giving back is a key component of her own sense of self-worth.
The phrase “Because I’m Worth It” has been a part of popular culture since 1973, when it was introduced in an advertising campaign. These four words have become synonymous with empowered women who embrace their beauty and personal strength and who proudly express a sense of self-worth.
The signature phrase is now becoming part of a national outreach program that identifies and honors local heroines whose achievements and commitment make them worthy of the newly developed Women of Worth title.
Through this new program, L’Oral Paris is creating a Women of Worth Community, a continually growing group of extraordinary women that connects the personal commitment, community and well-being of women everywhere.
Now, women who give of themselves will receive more than just an increased sense of self-worth-they can get the recognition and credit they so...
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