Hot Business Trends – Obesity & Business

| Total Words: 455

Food is big business currently. The shocking rise in the number of obese adults and children is great for the food industry. They love it when we eat more.

People who have a Body Mass Index (BMI) equal to or greater than 30 are classified as obese. BMI is calculated by dividing your weight in kilograms by your height in metres squared. It’s fairly easy to assess the BMI in adults but slightly trickier in children as you also then have to take age into account.

Around 25 percent of all adults and 20 percent of 15 years old in the US are now obese. The overall trend is set to rise even further in the next decade.

These figures have created a mini boom for low calorie healthy food alternatives. The food industry main aims are to ply us with cheap, unhealthy, high fat food and then market more expensive low calorie alternatives! You can now even buy pet food for overweight cats and dogs.

Vending machines selling high calorie fizzy drinks are springing up everywhere whilst chip shops and fast food takeaways are raking in the profits supplying cheap and nasty food quickly. Some children would like to eat healthily but temptation is...

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