here has been a lot of buzz around blogging lately, and for good reason. Weblogs, or blogs for short, are changing the way people market themselves and their businesses.
If you aren’t familiar with blogging, the concept is relatively easy to grasp. Blogs first began as a shared online journal. A blogger posted diary-like entries about his or her daily life for others to read.
Recently though, blogging has evolved into a new form of business writing and advertising. Many business owners now use blogs to promote their goods and services. Others use blogs to promote their website and get higher search engine rankings. Some politicians even use blogs to reach voters.
The typical blog combines text, images, and links to other blogs, web pages, and other media that is somehow related to the blog topic. Though most blogs focus on textual contant, a blogger may include videos, pictures, and even audio in blog posts. A blog comprised of videos is called a vlog and a blog that uses pictures is called a photoblog.
The Benefits of Blogging
By adding blogging to their marketing campaigns, business owners are able to market their product with virtually...
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