How Community Can Make A Difference In Fighting Click Fraud
Click fraud is a multi-faceted problem, it costs ALL advertisers, it costs Google, and ultimately, it costs legitimate publishers in lost ad revenues. Anyone who has worked in law enforcement and loss prevention in the brick and mortar world can tell you that community involvement in policing efforts is one of the single most effective crime deterrents in existence. As a community of concerned web publishers and advertisers, we can take our cue from the most effective crime prevention tactics of the brick and mortar world. Take a look at how many cities have cleaned up their streets to see how those efforts can translate to the online world and PPC advertising.
Step I: Hold Open Community Forums
The first step in any community policing effort is open communication between law enforcement and the community. Bringing everyone together allows them to share and define common goals, and create strategies to meet them. An open forum for advertisers, publishers and providers will create a sense of community and foster disclosure of methods, metrics and tactics. By opening the discussion to input from all...
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