Cyberspace giant Google created a service for businesses that can provide fast and hassle-free advertising for products and services in the Internet through cost-per-click and cost-per-impression called Google AdWords. Advertisements are displayed along with search and content sites and search results done within the vast Google network. Keywords are carefully selected to determine where the ads will appear within the network, and there will a charge for every click to the ads. Merchants will specify how much they are willing to pay for every click.
Advertisers are assured of maximum audience penetration because the ads will appear at search results or occupying a space in a results page a user navigates through to get to a site directory. At present, Google garners views from about 80% of the Internet users in the U.S. alone. To add to the exposure, the advertisements are also prominently displayed In Gmail, Google’s own electronic mail service.
There is no secret that Google AdWords provide not only useful service to businesses, it also enables them to save money and earn a lot of profits. The service requires payment only when the ads are looked at,...
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