When you work with the “perfect” client, life is wonderful and business is simple. The perfect client pays on time, is thrilled with your work, tells all of her friends about you, and makes doing what you do easy. If you could replicate the perfect client, then business wouldn’t be difficult, right?
Let’s discuss how to locate more perfect clients so you can increase your income and decrease your not-so-perfect client drama.
First, define your “perfect” client. Write a list of specific items that makes (or you think would make) a client great. Is the client male or female? Does he have children? Is she married? In what area does the client live? How much money does the client make? What type of car does he drive? What type of personality does the client have? What age range does the client fall? What does she do for a living?
Once you have a list of criteria that make up your perfect client, find out what the client does in his spare time. What are her hobbies? Does she do charity work? Is he involved with coaching sports for his children? Is she a member of any professional organizations or chambers of...
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