How Do Non-Profits Handle SEM? Straight Talk With The American Cancer Society
I recently had the opportunity to discuss SEO/SEM with a non-profit organization. The conversation didn’t start with SEO/SEM but I got to thinking how does a non-profit do SEO/SEM?
Having been in the industry a while I have a pretty good idea what the going rate is for professional SEM and I find it hard to believe that a non-profit firm would invest in it, knowing that in some cases it’s hard to measure.
What you are about to read is an interview with the Director of Online Communications for the American Cancer Society High Plains Division.
Let’s get the formalities out of the way. What is your name and title?
My name is David Neff and I am the Director of Online Communications for The American Cancer Society High Plains Division
What does the director of online communications do?
Basically, my job is to manage all the website design and maintenance including any upgrades as well as any email campaigns we do. This includes any e-commerce that we get into.
Do you do any type of search engine positioning on any of your...
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