How Exactly Do You Market Your Niche Product or Program?

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How Exactly Do You Market Your Niche Product or Program?

I was brand new to this nice product marketing thing less than 2 years ago and I have to say that if you feel lost and overwhelmed I know exactly how you feel. (By the way “niche product” and “niche program” are one and the same – both things you are aiming to sell to your niche market) I made many mistakes and lived to tell the tale – and boy did it pay off!

I was the number one computer phobic, clueless dumbo when I first came across this way of doing business. All I knew was this seemed like a way to ditch my 9 to 5 job (that I’d been stuck in for 26 years!). So I took a deep breath and dived in.

If you are like me you will read everything you can find and soon learn that opinions are like rear ends – everyone’s got one. But I realized after a while that I kept coming back to some very basic ways go about marketing niche products – and it is these that are the key to your success.

1. Find a niche market

2. Find a niche program or product.

3. Sell the product to the market.

The first and maybe not so obvious is...

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