How Link Pop Affects Your Website’s Page Rank

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What is Link Pop?

Link popularity, sometimes referred to as “Link Pop,” plays a very important role in determining a website’s visibility among the top returned search results. Your site’s link pop will be determined by the quality, quantity, and relevance of the other websites that link to your page.

What is Page Rank?

“Page Rank,” sometimes abbreviated PR, was developed by Google’s founders Larry Page and Sergey Brin. Here is how Google describes the “Page Rank” system:
Page Rank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”

Important, high-quality sites receive a higher Page Rank, which Google remembers each time it conducts a search. Of...

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