Or, what my bread machine taught me about creating a compelling framework for books, articles, speeches, methodologies and other forms of your intellectual property.
The 7 Habits of Highly Effective People. Six Thinking Hats. The Five Love Languages. The 12 Bad Habits That Hold Good People Back. The 22 Immutable Laws of Marketing.
The list goes on.
Have you ever wondered why so many successful books, articles and speeches have titles or subtitles that use the bananas approach they incorporate a number and a thing?
Of course, not all successful titles have numbers in them, and even if you have no intention of using one in the title of your book, article or speech or even writing one there are big reasons why you should want to come up with your own bananas. (Ill explain why I call them bananas later in this article.)
Developing your own set of bananas allows you to create a powerful framework around your own intellectual property a framework you can brand, create products around, and finally establish a body of knowledge that allows you to leverage your expertise beyond your hourly rate.
This framework helps you tie together the key...
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