I have written several articles on how to publish an ezine, so this time I thought it might be interesting to write an article on how NOT to publish an ezine.
Sometimes it helps to learn things when you can look at both sides of the prices – the right way and the wrong way. So here goes – what NOT to do when publishing an ezine.
1. Leave out your name and contact info – Who would want to get in touch with you anyway. Your readers don’t care if there is a real live dependable person writing the ezine. NOT!
Your readers definitely want to know that there is a real person there that they can contact if they want or need to. This helps establish trust.
2. Put as many squiggles and decorations in your ezine as possible – So, your readers get a headache while trying to read your ezine, deal with it. NOT!
Squiggles may look cute, but they could make it hard for many people to read your ezine. Keep the design neat and clean for easy reading.
3. Load the ezine with ads – I mean after all, isn’t that why you are publishing your ezine. NOT!
No, you are not publishing an ezine to run tons...