RSS provides you with an opportunity to give control to your site visitors over the information they want to receive from you. Though ezines and newsletters also enable the users to voluntarily sign up for similar information, your information may or may not get through the spam filters.
You as a content provider might be giving information about several things. Your clients however need not go through all of it since RSS automatically delivers the content they are really interested in. This way you can provide content catering to the personalized needs of your web site visitors.
In the same feed, you can inform users about upcoming specials, promotions, sales, updates, etc, and other news only to subscribers who want to receive it.
There are several key benefits to using RSS for your online business:
Deliver Keyword Rich Content
With RSS directly reaching the target clientele, you can now concentrate more on delivering keyword rich content that strikes a cord with readers. Quality information is what Internet surfers seek. Instead of spending hours on coming up with advertising gimmicks or the next catchy graphic, give them what they...
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