Competitors’ websites, if analyzed properly, can give you all sorts of information that you can use to increase the traffic and the popularity of your site. Here is an article on how to analyze a competitor’s website.
Identifying the Leaders
Start off by identifying the major players. A good place to do this is Yahoos directory. It is good to view the major players in similar fields to your own so that you have a better view of your web site as perceived by others. You may want to print out the directory to take a closer look. Check some of the bigger companies and find out some of the innovative approaches and new products offered.
Sites like Media Metrix 500 can tell you which companies get the most traffic, and you can learn about the relative traffic by using Alexa. It is a free add-on to your browser that ranks the traffic for each site you visit and informing you whether it is in the top 100 or top 1000 ranking. This gives you a rough idea of where your competitors are in the ranking order.
Scrutinize the Leaders
The next step is to study the top 5 or 10 competitors very closely. There is a lot that can be learned by looking...
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