Improved search engine rank is something that all webmasters desire but that few understand how to attain. It is a function of their ability to understand what people are looking for in their niche, and how well they meet that need.
Their search engine rank is related solely to how well the search engine statistical mathematical formulae known as algorithms rate the content of each of their web pages. If they do not understand what the search engines are looking for, and have no understanding of algorithmic mathematical statistical analysis, then they will likely fail relative to somebody who does understand.
So what are these algorithms? They are formulae used by what are commonly known as search engine spiders; pieces of software that crawl your website from top left to bottom right, missing out those parts that they do not understand. They check out your semantics, or use of words, to ensure that your text has sufficient relevance to the topic of each page as to satisfy the needs of those to whom the search engine will present your page.
How do these so-called spiders know what the topic of each of your web pages is? From your SEO. From the title page,...
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