Although a relatively new medium, the Web is more than a decade old (at least as far as the public is concerned); it has opened up avenues of communication not possible previously. It allows for communication with customers around the world no matter where you happen to be located. It allows you artistic expression and the ability to express your own personal sense of style.
When the Web was a new entity, more than a decade ago, that style came from all sorts of places. Although once cutting-edge, some of these practices are now old and should be abandoned for fresher, newer approaches.
First one, remember that the T in HTML stands for ” text.” Except for your company’s logo, don’t use graphics of words. This is important for several reasons. First of all, your text can be selected and copied, then pasted by visitors. Graphic headers cannot. The second reason graphics of words should not be used is because graphical headers won’t change size to match your customers target resolution; a font-based system will. The third reason is that many browsers still allow users to shut off graphics, especially if users are using mobile devices, in...
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