How To Build A Better Website Without Building A Website
The most important thing to think about, when first thinking about any website, is the user. Like so much marketing websites are, unfortunately, too often developed inside out (company focused) rather than outside in (customer focused).
All website users have their own reasons and objectives for visiting a site. No matter how targeted any website has to communicate with a wide range of individual users.
To be successful therefore, every site has to give each and every user a thorough but simple presentation of the sites content so that the site achieves your objectives e.g. registrations, leads, sales.
To do this successfully users want:
Simple navigation
Navigation that is clear and consistent.
Probably the worst issue is lost visitors those who are in a maze and dont know where they are in the site.
The site should always allow users to easily return to the home page and preferably get to any page with one click.
Studies have shown that users want to find things fast and this means that they prefer menus with intuitive ranking and organizing and multiple...
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