You can have the best products, the plushest offices, the best location, but unless you are a customer focused business, all of this counts for nothing, you will never really hit the heights you deserve.
So what can you do to build a business which focuses outwardly on the customer, and not inwardly on the business?
Build Passion and Commitment
The first building block is passion and commitment. This is the very foundation stone of a customer focused business. Without passion and commitment the structure you will build above will be weak and prone to collapse at the first sign of stress.
The passion and commitment has to come from you and your staff. All of you have to totally believe in the concept of the customer being the centre of everything you do. From the moment you step into work everyone has to do whatever it takes to satisfy the customer.
As the key person in the business what can you do to build passion and commitment? Lead from the front and set an example. Keep the concept at the top of the agenda and demonstrate it in everything you do. Keep talking about it. Celebrate all the great examples of putting the customer...
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