You are fighting some tough obstacles to get a website visitor to respond to your company. These include the short attention span of the web, you being one of hundreds of websites they can visit, and the visitors having seen thousands of websites already.
In analyzing the 25 most successful websites weve written for our clients, here are the 9 big-picture secrets to having a website that gets you maximum conversions, leads, sales and profits.
1. Your website needs a headline that is very specific, unique, remarkable and features a mouth-watering customer-benefit.
Generalities in your headline and website will kill your response. People have heard general statements hundreds of times before, so they have no power:
lowest prices click away;
great services click away;
industry leader click away.
2. Develop instant credibility on the first page of your website by using logos of well-known customers, membership associations, years in business, etc.
The internet is a phenomenal tool because it literally puts the world at your fingertips. The problem is that there are a lot of crooks, cheats and nuts in the world who could...
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