For more than a century, people have been using perfume. This is perhaps because soap does not do much except cleanse the body so something else has to be used in order to smell good.
Studies have shown that the demand for perfume has more than quadrupled through the years. This is because of new technology that makes it easier to mass-produce and the branding that goes with it.
Branding from a marketing executive is very important. This is because the name that is given to the new concoction should reach out to the consumer. One of the most effective methods is by getting a celebrity to endorse it and then the rest is history.
Another technique that delivers a heavy punch is the packaging. The shape of the container may take the form of a woman’s body or something else that is more appealing. The manufacturers do not always come up with this and at times as a consumer group to help with the brainstorming.
The success story of each perfume ever made was not always made with the help of a celebrity. Some companies relied on advertising to create brand awareness. This is done on television, through billboards and printouts in...
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