What’s in a name, a newsletter name?
When I wrote a plan for my e-mail newsletter, developing a name was a critical part of the planning process.
To develop it, I used a strategic approach. In other words, worked backward from my objectives to produce a newsletter name that would help me achieve those objectives. Of course, you might also consider other methods…
Other Newsletter Name Methods
For example, the two-column menu method. Take a word from Column A, let’s say the company name, and a word from Column B, perhaps one of the standards like Gazette, or Chronicle, or Times. That gives us a utilitarian newsletter name like The Acme Gazette (assuming Acme is the company name).
Then there are reader contests. They work well for employee newsletters and member newsletters because readers get involved, making them feel they’re part of the newsletter.
Or how about the clever method? Using brainstorming and creative thinking; the outcome a clever play on words or concepts.
And, then there’s the benefits approach, a good tactic for customer newsletters. Take the product name plus a word or phrase...
To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
