How to Double Your Sales Appointments in Half the Time; Part 2
In Part 1, we summarized that you may have the best service in the world and the best widget in its category. But if you can’t physically get in front of your targeted business prospects on a routine basis you wont meet your revenue objectives.
And we discussed these (3) realities:
If you double your new appointments you will double your revenue… regardless of your closing ratio
Not setting enough new business appointments leads to Sales employee turnover, sub-par revenue results and longer Ramp-to-Quota for new hires
The communication act of asking for a Business appointment should be internally declared a KEY sales competency and trained to individually
So logically, sales organizations should be willing to develop and provide Best Practice support systems to their sales teams for Measurable performance results in line with effectively setting sales appointments.
Why is a Conversation-to-Appointment Ratio a core sales competency?
Because its a sales skill set that is measurable around an essential task; sales prospecting and setting business...
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