How To Effectively Use Link Popularity To Improve Your Search Engine Rankings
One of the criteria for website popularity and enhanced website search engine ranking is the quantity and quality of incoming links to your website. Links leading to your site from other sites – incoming links – are an important factor affecting how well your site ranks in the search engines. It’s important to know how many incoming links your site has, how they break down by page rank (PR), and what anchor text is used in these links.
Probably the best way to get webmasters to link to your site is by offering to exchange reciprocal links. This is obviously beneficial to both webmasters because both of your web sites benefit from new targeted, relevant links. Search engines see all of the new links pointing from other quality, relevant sites to your site and, over time, increase your rank.
Google has revealed the secrets of its search ranking technology by filing a patent application. It was found that Google values organic link building – building links that progress naturally rather than appearing artificial. An example of non-progressive links is when...
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