How to End Your Fear of Cold Calling – 3 Steps to changing your mindset about cold calling!
Most of us really dislike cold calling. Its probably the most dreaded of all sales activity, and causes the most rejection.
But there are wonderful ways to think differently about cold calling. We can eliminate the negative experience thats typical for both caller and receiver simply by changing our mindset. When we begin to think differently, we find that cold calling is no longer the fear-laden experience weve come to expect.
By adopting this new mindset, youll be able to enjoy calling again. And, for the first time, youll see other benefits to cold calling besides actually closing a sale.
Here are three key focuses that shift us into this new way of approaching cold calling:
1.
Focus on relationship rather than salesmanship
Begin your cold calls with the idea of having a conversation around the other person rather than around your product or service. Let your whole focus be about whether you can assist the person youre calling.
This allows a conversation to unfold naturally and easily around their needs. And it also...
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