Before we can sell our products to our prospective customers, we must first get to know them and their needs. The best way to do this is to get them talking.
When you approach a prospective customer, it can be a challenge to get the customers attention, let alone getting them to strike up a conversation with you.
Most people dont want to be bothered, their perception of a sales person is that of a used car sales man or the Macys girl who approaches you in the aisle and wants to squirt perfume all over you.
Another reason people dont want to be bothered, is because they believe they will end up wasting their money on something they dont even need.
If you can get them talking, you can figure out what it is they do need, and than explain the products you have that could possibly satisfy their needs.
Getting someone to talk to you is not as hard as you may think.
People love to talk about their job, their company, their family, and their pets.
Believe me, if you walk up to a customer and introduce yourself only to be blown off, say something along these lines;
Im really sorry to bother you, but may I ask what it is you do for...
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