Research reveals three important facts:
1) The Internet is one of the most important sources of information.
2) The trustworthiness of the Internet is declining.
3) Customers will come back to your site if they trust it.
In the face of a declining trust in the Internet, theres definitely value in creating a website which can be trusted by your visitors. But how do you do it? Thats what this article is all about.
But first, the research
According to a recent major study, “Ten Years, Ten Trends”, conducted by the Center for the Digital Future (http://www.digitalcenter.org), a leading authority on the impact of the Internet, the Internet is still seen as one of the most important sources of information, but people are placing less faith in the reliability of that information.
These findings are supported by earlier research. American Express found that 73% of people use the Internet to gather information, and Lyra Research found that 48% of people use the Internet to find work-related information as opposed to 7% who use magazines. When it comes to reliability of information, A.T. Kearney found that workers take so...
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