How To Increase The Life Time Value Of Your Customers
This article is going to show you how to extract the maximum value from each of your visitors. The lifetime value of a customer is how much they spend with you over the years until they stop buying.
Most internet businesses have very bad lifetime visitor values. This is because a lot of online marketers only offer one item to their customers and then never approach them again. This is like a massage therapist never getting a repeat customer. Think about all the extra work of only selling to new people, and having to constantly rely only on new people to support the business. You dont have to make this mistake.
The key to increasing the lifetime value of your visitors to the max is email marketing. This includes marketing to those who havent yet bought, and marketing to those who already bought.
You should have two email lists at the minimum. A list that has opted to receive messages from a signup box on your sales copy. And a list of people who have already bought from you.
You should have the intention of capturing as many visitors names as possible using an opt-in email form. ...