Many Webmasters and e-store owners get so caught up in trying to increase traffic levels that they almost forget to track conversions. However, the number of conversions, and the conversion rate of your site are among the most important figures to monitor. What qualifies as a conversion depends on your site but is essentially a visitor that performs a desired action whether that’s making a purchase, clicking a link, or submitting their information. The conversion rate is the number of visitors that perform this action compared to the total number of visitors.
You should always know your conversion rate, and be looking for possible methods to improve it. If you have the time or resources, track conversions on a daily basis. You can then use these daily figures to create weekly, monthly, and longer term figures. Whenever you make a change to your website, including a change in design or a change in content, track conversions before and after. The following are some key areas of website content that, when optimized, can yield a greater conversion rate.
Easy To Navigate And Easy To Use
All websites should be simple to use. Complex sites immediately put...
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