The food service industry caters to a universal need of humans to be nourished. However, the way food appeals to humans isn’t at all universal. Mankind is a diverse group and there isn’t one particular operation of food service that could satisfy this diversity.
This is one reality that aspirants in the restaurant business find difficulty to accept. Many hopefuls think they can catch everyone, but such efforts end up in failure. They neglect to consider that trying to cater to everyone results into not being able to cater to anyone at all.
It is best to just concentrate on a small part of the market, say ten percent or so, this way, you can offer the best service for that part of your choice. This is done by doing a market analysis the study of the potential target market. Restaurant startup costs cannot be overlooked! Get $200,000 US Government Grants for new businesses. Claim your FREE $79 Gov Grant book!
The senior market is composed of people who are 65 years or older. Seniors generally live on fixed incomes, from their pension or sustenance by relatives, and thus have a rather inflexible spending power. Most seniors usually go to...