If your business card isnt doing what its supposed to do helping the receiver remember you in a desirable way, leaving behind a strong, positive impression of you, your company and your product or service then its a failure. It stinks.
And if youre reading this article, it probably does. Stink, that is.
Wonder how can I make that prediction, without ever having seen your business card?
Two reasons.
First reason. People keep business cards that have value business cards that, in their minds, have information on a person or product or service that they find interesting or that they think theyll need. It only makes sense, right?
In my opinion, such a business card may be ugly or cheap or ordinary but if someone chooses to keep it (for legitimate business reasons, not for scratch paper), it doesnt stink.
However, the vast majority of business cards are thrown away almost immediately. According to research Ive seen, more than 90% of business cards are thrown away the same day theyre received. Less than 1% of business cards are kept more than thirty days.
True, some people throw business cards away because they save the...
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