Google AdWords is the sole provider of pay-per-click advertising for web publishers to promote their website and goods. Affiliate marketers also use this handy tool to promote their wares. There are quite a few falsehoods regarding Adwords and their ability to drive traffic. The following are 5 pointers to help clear the confusion and give you a sense of where you need to be steering your wagon behind this whole adword thing.
Tip #1: Keywords and AdGroups
Since Adwords gauges the effectiveness of the ads and places them accordingly they use a technique involving the quality score and CTR. This technique is used to make an adgroup. This is helpful to ensure that low performing ads dont bring down the adgroups that are performing well. This lets your top keywords perform at full throttle.
Tip #2: CAPS
Google doesnt allow advertisers to place their ads in all (CAPSboy are we grateful for this) but there are many other ways to stand out. One way is capitalize the first letter of every word in your ad. Your English teacher may take you out back, but it does stand out from the pack increasing your likelihood of getting noticed.
Tip#3: The Free...
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