MARKET SEGMENTATION
Market Segmentation is a simple concept, that can help your business to gain an advantage, even in very competitive online categories.
You know that 20 percent of buyers consume 80 percent of your product, so the idea of market segmentation is that you could sell much more products with much less effort if you can identify that 20 percent and find others like them.
People that’s interested in it, and consume your product, can be thought as a market segment. So the idea behind market segmentation is to target, communicate, sell and obtain feedback of your best customers.
In order to survive and prosper as a company, you need to chose the right segment fo the market, then you will achieve large sales volume and profitability
In a market segmentation campaign, to choose the right segment of market, the segments should be:
* measurable
* big enough to generate good sales volume
* reachable by your company’s distribution methods
You must also know wich are the similar products that can be offered to your buyers, and your competitor’s sales strategy.
You need to satisfy...
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