How to Make the Most of Your Website Copywriter

Many people feel uncertain when dealing with copywriters. Like any artform, writing is subjective; instead of black and white, most business owners and marketing managers see indistinguishable shades of grey. But copywriting possesses one key element that most other forms of art dont a commercial imperative.

Because the copywriters audience is driven by the realities of the business market, so too is the copywriter. Although the good ones love to write, they dont necessarily love to write about toilet paper and real-estate. Copywriters in particular website copywriters write because its their job. And like any job, copywriting has very defined objectives and parameters which determine how the copywriter works, and the kind of material they produce.

So, if you need black and white, this is where youll find it.

There are two primary commercial realities for a website copywriter. Understand these realities, and youll understand the writer. Ignore them, and your job will take longer, be more frustrating, be less engaging, and earn you less money.

REALITY 1 READER-FRIENDLY AND SEARCH-ENGINE-FRIENDLY
A website copywriter needs to adhere to...